Case Study: Stroud District Kids’ Stuff CIC

Community Insights

In parts of Gloucestershire 47% of children live in poor households.

About Stroud District Kids’ Stuff

Kids’ Stuff is a Community Interest Company that provides support for the most vulnerable children in the Stroud district and that empowers parents to improve their situations by offering flexible working opportunities. 

The problem

Kids’ Stuff needed help to support the start-up costs of a new social enterprise that supports families in crisis through the provision of clothes and other essential items.

How GCF helped

Through the Gloucestershire Comic Relief programme, GCF was able to provide seed funding to Kids’ Stuff who had made a compelling case for funding and had done a lot of planning and preparation beforehand. The grant was made in August 2017 and by the end of January 2018, Kids’ Stuff had started to break even.

Kids’ Stuff manager, Viki, reported: “We now have 6 community drop in events each month for vulnerable families to gain support, community and the basics items (toys, toiletries and clothes) for their children to thrive. Our community sales have increased our reach significantly with over 90 children attending each month. This figure is growing month on month and we anticipate that this number will double over the next 12 months”.


  • Total project costs £23,968 - Grant from GCF £970 - Other grants £3000
  • 6 community drop ins - 90 children attend drop ins with parents each month
  • Social enterprise model that should eventually be self-funded
  • 2 parents running ecommerce activities with some support

More about how this group impacts on community:

Community Interest Companies are a model of social enterprise, enabling a trading activity for a non profit purpose and with surpluses reinvested in the community of interest. Successful social enterprises can eventually stand on their own two feet and do not need recurring grant funding, they contribute to the local economy and create employment.

Kids’ Stuff is addressing poverty in a way that maintains people’s dignity, people pay what they can afford for clothes, toys and nappies and have an added opportunity to connect with other parents in their locality by coming to the pop up shops. Support is also offered to support parents who want to set up their own e-commerce enterprise.